Why Text Enabling Your Business Landlines Grows Business
If you're not text enabling your business, you're missing out on a strong growth trend in customer engagement. In all likelihood, a prospective customer or client has already tried to text your landline. If the landline isn't text-enabled, they received no response from you.
Here are a few facts to think about:
Text enabling your business landline creates a familiar and preferred means of communication with your customers, clients, and patients.
Text and Text/Chat functions make it easy for people to engage with your business.
While not everyone has a smartphone with internet access, 5 billion people in the world can send and receive SMS messages.
75% of consumers are OK with receiving SMS messages from brands (after they’ve opted in).
SMS (Text) messages have a whopping 98% open rate.
Text messages have a 209% higher response rate than phone, email, or Facebook.
90% of SMS messages are read within 3 minutes.
Consumers redeem SMS-delivered coupons 10 times more than other types of coupons.
Making your business text-friendly is all about improving communications and creating more happy, engaged customers in a way that directly impacts your bottom line. Here are just a few of the practical ways to use texting in business:
Service & support Resolve customer issues and increase productivity with lower call volumes and faster daily operations.
Marketing & promotions Improve engagement and generate new revenue through text marketing. Promote contests, events, sales, and campaigns.
Billing & collections Remind customers of upcoming payment deadlines customers of late payments.
Sales Prevent leads from going cold by integrating texting into your CRM. Easily schedule calls and send meeting reminders.
It's More Than Just Texting
In addition to just text capability, there are other ways to enhance your business using the framework of managing texts and chats through a central dashboard located on your PC, laptop, tablet, or smartphone.
Some of those features include:
Automatic Google review requests
Text "keyword" to the number to initiate promotions, discounts, and other benefits
Appointments and appointment reminder systems
Integration with CRM's
Here's a graphic that explains it:
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