When it comes to online marketing and advertising, it’s easy to become overwhelmed with advice, options, technology, and gurus.
Online marketing is a two-part process. First, it’s about making your business easily findable on the web for people who are interested in your products and services. We’re talking about Google’s local search engine results – a tall task when you consider that Google’s ranking algorithm has over 200 factors.
Secondly, when they do find you online, what they find needs to create enough interest and trust that they’ll be motivated to do business with you.
It’s that simple.
We call this having an online presence and it takes time and effort to create one.
Unfortunately, the most effective methods to achieve an online presence can be time-consuming and require knowledge and experience that doesn’t always exist within a business. After all, the average local business owners and managers are running a business and don’t have the time to keep up with Google’s latest algorithm change, or Facebook’s frequent rule changes.
Next Level Local Business is dedicated to making the online marketing and advertising process simple and effective for local businesses at the lowest possible cost per acquisition (CPA).
Here’s the story of one of our clients over a 4 year period – told in a few simple metrics:
Results will vary with each businesses’ goals and budgets. Some results will not be as good, others will be better, but these metrics show what’s possible. These results (plus their own high quality services) helped grow our client from relative obscurity to a profitable business even during the pandemic.
We used a combination of reputation building, advertising campaigns, social media activity, content marketing, and SEO to accomplish this.
Create and market an online reputation that attracts clients, customers, patients and followers.
Getting your business to the top of Google search results with search ads, and staying top of mind with display and retargeting ad campaigns
Social media platforms helps increase your engagement with prospects and customer loyalty.
Add technology solutions that create a better customer experience and use less staff time.
SEO, content marketing, and social media activity all take time to build enough of Google’s trust so that they’ll reward a North Sarasota business with prominent search engine results.
This is why we always recommend effective online advertising as a part of every online marketing strategy.
If done correctly, paid advertising enables a business to quickly skip to the front of Google’s search engine pages and keep your business top of mind to people interested in your products and services.
Over the years, we’ve learned a thing or two about optimizing online ad campaigns. Starting with audience targeting, keyword research, high converting copy and display ads, retargeting, and split testing, we take care to track the important metrics for your business.
We’re Google certified, specialize in search (PPC) campaigns, are experienced at Facebook ads, and create a special 5x or 10x campaign that rotates through different types of ads (testimonials, special offer, reputation, etc.)
Tools to build, market and monitor your online reputation.
Content and SEO audits to find opportunities to build online presence
Reputation, explainer, and information video production
Assessment of website content and SEO consultancy.
From ad copy to white papers and press releases.
Still one of the most powerful ways to reach new or existing customers.
Google Analytics and Search Engine Console Audits
Today, competition in North Sarasota is everywhere in every niche. And for those businesses that are featured on the first page of Google’s search results or in the local 3-pack with a 4.5 or better Google star rating, it means more contacts by people looking for their products and services.
We know that over 90% of consumers read reviews before making a purchase. Many will make a decision not to contact a business based on a negative online review or one with very few reviews.
Whenever and however people find your business, you want them to find a minimum of 4.5 Google rating stars.
That’s why online reputation is the first element of an online presence strategy.
So what exactly is an online presence?
Simply put, it’s having an easy-to-find and trusted brand online that attracts new and keeps existing clients, patients, and customers in the location served. It’s building a brand using online tools and methods.
The fact is that most businesses don’t have the online presence that they can depend on to grow their business. There are many reasons for this.
Some businesses don’t know how to evaluate how important an online presence is.
Some don’t have a strategy.
The vast majority of them don’t have the time or experience to work on improving it.
So if your business doesn’t have a strong online presence driven by proven online marketing and advertising strategies, why doesn’t it?
If you’re looking to create a competitive advantage, contact us today for a free, no obligation discussion about your situation.
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