Online Digital Advertising

Digital advertising has long surpassed TV in terms of ad spend.  Online advertising can be a strategic boost to your marketing campaigns.  We generally recommend some digital ad spend in addition to other promotional activities.

SEO work can often take months, and it has its costs also.  With proper ad management, a business can quickly appear on the first page of Google's search results.

Google Ads

The power of Google Ads is that it gets your business message in front of clients, customers, and patients at the exact time they're looking for them.

We're Google certified, and Google Analytics certified - a combination that will allow us to help you advertise with the best possible opportunity for a positive ROI.  We specialize in getting the most clicks for the least amount of money for our clients.

We can manage your search ad, video ad, display ad, and remarketing ad campaigns with expertise that will put your mind at ease.

Google Ads is being used by millions of Local businesses and nonprofits to drive website traffic, sales, leads, and interest.

Local Pay-Per-Click Advertising with Google Ads is a proven method for attracting more visitors who are looking for your products and services to your site, and to your business.

But it can be complex to maximize your return on investment.   It requires skill, experience, and a significant time commitment.  If it's treated as a "set it and forget it"  deal, there will be wasted ad spend and lost clicks.

On the other hand, if optimized, a well run Google Ad Ad campaign becomes a predictable sales generation asset.

Following our proven methodology, we professionally manage Pay-Per-Click internet advertising campaigns.

Our proven PPC methodology means that we do the following:

1. Conduct a thorough analysis of your current Adwords campaigns (if currently running campaigns)
2. Conduct a website analysis using Google Analytics
3. Do In-depth keywords assessment.
4. Plan and develop a proper advertising campaign structure.
5. Create proper ad group structures with relevant keywords.
6. Create effective ad copy.
7. Identify and implement appropriate bid strategies.
8. Optimize or design landing pages for ad destinations.
9. Implement funnel and conversion tracking mechanisms.
10. Manage and optimize campaigns to maximize your ROI
11. Google AdWords campaign is a continuous improvement process to constantly improve the ROI.

Facebook Ads:

The Power of Facebook ads is in its accurate targeting of audiences interested in your products and services.

Being able to advertise to a precisely targeted audience that is most likely to have an interest in your content, products, or services is an advantage to the advertiser and the audience.   Unique to facebook is its ability to get organic shares and likes on ads that don't cost anything.

There's no more precise interest targeting advertising platform than Facebook ads.  This ability to target means that if your ads are optimized, you can use their powerful analytics tools to learn what works and doesn't work in your campaigns, maximize engagement, and results.

Like Google, Facebook's ad platform is sophisticated and it undergoes regular changes and improvements.  The Facebook ad scientists are always creating new ways for advertisers to create ads, analyze results, and delight their users.

We spend hours every week keeping up with these changes and managing ads for our clients.  We learn how to do something new on this platform almost every week.

This learning benefits our clients because without the experience and the current knowledge, it's difficult to control spending and results.

The average business owner does not have the time to learn and optimize their ads, but they feel they must advertise on this platform because their competition is doing it.  After all, the business owner needs to focus on what they do best - running the business.

Our agency can manage these ad campaigns effectively for any business, or nonprofit.  Give us a call today and we'll give you a free assessment of how Facebook ads can help and what we can do to free you up from the necessary chore of running Facebook ads.

Facebook has gotten really good at this in recent years.  Facebook ads do interrupt people by showing them an ad in their newsfeed.  But, it’s really OK, because the audience is likely to have an interest in your ad, plus they’re usually fun or visually engaging ads.

Our Display Ad Network Partners

Our relationships with some of the largest ad netwoks (including Google) in the world help us to buy cost-effective online advertising.  We're expert at creating high converting ads, and retargeting campaigns that get your ads placed on high visibility sites like the Weather Channel, ESPN, NBC, Fox News, The History Channel, and countless others.

It's worth considering this option that works on a flat monthly fee with guaranteed 25,000 impressions per month.

Choosing Online Ad Strategies:

Both platforms have strong video, remarketing, display, analytics, and audience targeting capabilities – they just operate differently with slightly different strengths.

There's little talk these days about whether Adwords or Facebook is the right platform for achieving your goals.  But it's an important question.

They both have powerful advertising, audience targeting,  and analytics capabilities.   But there are also big differences, and some businesses are better advertised on one platform or the other.

So, what are the differences?  what are the important factors in making that decision?  and how does a business make a smart choice?  Sometimes it’s even wise to run more than one ad platform campaigns.

Lots of factors are taken into account here including competitive activity, previous ad history, budgets, and goals.

We Work With You