By optimizing four elements,a local business can enjoy high Google local search engine rankings, and have few, if any competitors ahead of them in Google's "three box" (the highest 3 ranking local businesses for a keyword search.
Those four things are...
Website pages - including schema, optimized images, and content that converts
Google My Business listings - Every year, a strong GMB listing becomes more important in local search rankings
Lotsof positive reviews - When people find your site in search results, they will also see your Google ranking. 4 and 5 star Google reviews provide social proof and are the new currency.
Links to the website - High domain authority or page authority back links to the site are a signal to Google that your site is important.
Why Is Google My Business Important To Local Business?
When a prospective customer searches for a business, it’s also more best if a Google Map of the business location popped up for them to view, followed by the business hours and positive customer reviews.
Case studies have shown that 96% of all searchers will never look past Google’s First Page. Consumers are using computers, laptops, tablets and mobile phones to find local businesses and services like yours.
Is your business on the first page of Google local maps? 82% of consumers use Google to find information online.
People are online searching for services in their city or even in their neighborhood. To compete, your website needs to be tightly focused on specific search terms that people are looking for in the geographical areas that they’re interested in, and your GMB listing must be optimized.
When a prospect searches on Google for a product or service with a location identifier, say a neighborhood or a town or a city, that is exactly when Google’s Local Map will appear.
Typically, Google’s Local Map will showcase between three local places on Google’s first Page. Local Map Optimization puts your business right in front of the eyes of customers looking to buy. It gives your contact info and exact location with directions to local searchers looking for your product or service.
The factors that Google's algorithm takes into account when deciding the order of the results is a closely kept secret. They want it that way because if it were broadly known, it would be abused by the unscrupulous. To make sure that the secret variables that determine the ranking order remain a secret, Google constantly alters the algorithm to mix up the results.
How Can We Help Your Business With Its GMB listing?
What we specialize in is improving our client's online presence. And GMB is one of the powerful tools we use.
Getting your business ranked on Google’s Local Map and keeping it there is no simple task and requires constant up to date maintenance to counteract the changes that Google is constantly making.”
The more good reviews you have, the higher your business can rank on Google’s Local Maps. Having an optimized GMB listing and lots of positive reviews for your business tilts Google's ranking algorithm in your favor.
Google My Business is one of the biggest things to happen in Search Engine Optimization and Internet Marketing Industry. It has revolutionized the way local business reaches their local market and local customers.
We have an understanding of how the Google Maps algorithm works and the factors which are used to determine rankings of Local Business Listings.
We also have a few powerful supporting strategies up our sleeves that can help give you a competitive advantage in this area. We can help give your business a boost in the Google search engine rankings and guide you on how to solidify your rankings over time.
How Can We Help Your Business With The Other 3 Elements?
We do a thorough audit of your site for search ranking opportunities. The techies will call this part SEO. We do too, but also prefer to speak in plain english. It includes
A 35 point check of the content and its ability to convert visitors into buyers
An audit of the key site analytics and metrics
An assessment of the sites backlink profile
An assessment of your online review profile
Interested in learning more about our Get Found On Google Services? Call (941) 256 - 2468 and request a Free consultation today or fill out the "Contact Us" form.