Local businesses can now use Messenger Marketing to grow their business.
What is "Messenger Marketing"?
Using Messenger Marketing correctly creates an effective way of communication and engagement with your audience, and drives more leads and sales. It involves building a subscriber list and communication with both prospects and subscribers, using Facebook Messenger.
Messenger Marketing has become synonymous with the word "chatbot". But "chatbot" is a broader term that can include customer service, product information sharing, product or service sales transactions, list building, and promotions.
Chatbots automate the communication process with prospects and leads in short, informative, friendly messages that makes people feel like they're interacting with a human, even though they know they're not.
Six Practical, Business-Building, Marketing Bots For Local Business
Until recently, only companies with deep pockets could afford to develop a fully functional bot for any purpose. Thanks to software developers on platforms like ManyChat, there are now effective, affordable chatbot options for local business.
For our clients, we have focused on specific local marketing chatbots that help local business to grow and stand out from competition. Here's a list of Facebook Messenger chatbot building services we find most useful for local businesses:
Birthday Clubs - Month after month, this bot attracts people having an upcoming birthday into a restaurant or service with a special offer. It's many benefits include more new customers each week, and email or SMS list building.
Viral Giveaway Bots - generates new customers quickly, and with very little ad spend. People enter their email and phone number to enter a contest for a giveaway - a gift card, free meal, or other service like a massage, oil change, etc. This builds a buzz for the business and builds a list that you can monetize forever.
Coupon System - brings coupons from online offer sites and mailers into the social space where the customers are. It's targeted, digital, and helps a brand generate new customers and keep existing ones with a trackable ROI.
Review Automation - plays a key role in a client's reputation management strategy. By allowing customers to review the product or service in the bot, you can filter less than stellar reviews and reach out to those customers so they don't leave negative feedback online. You can also send positive reviewers to the platform of your choice so they can leave those reviews where they'll make the most impact.
Loyalty System - Every time a customer comes in, they can scan a code, tap an NFC anebled tag, or use any of the other bots to get points for the visit. This system is flexible and works for nearly any retail business or service like spas, restaurants, automotive, whatever. There are no apps to download and no crappy paper punch cards! Every action is recorded so you can track a customer's lifetime value through the loyalty system.
Pre - Launch list build. Before a new product is launched, or a new business opens, build excitement and a prelaunch contact list by offerring something of interest or value and getting the social media shares.
Let us know if we can help boost your marketing and social media presence through an affordable, custom chatbot.